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Anyone who has stayed in a hotel has noticed that big display full of different rack cards right next to the concierge, helping tourists get to know a new city (like our beautiful Chicago). You can find these rack card displays in community centers and park districts, coffee shops and libraries-- guaranteeing an event or brand will be noticed.
Printing custom rack cards is one of the best ways to get the word out about your next big thing. They can be single sided, double sided, or even bi fold or tri fold (check out our brochure page, too!), meaning you have flexibility when it comes to your design and budget. Conventionally sized to be 4 x 9 or 3 x 8, rack cards stand tall to grab the attention of your target audience.
Enhance Your Business with Rack Cards
Rack Cards are a versatile and effective marketing tool that can significantly boost your business visibility. Whether you're promoting a new product, outlining services, or sharing essential information, rack cards serve as a compact and impactful method of communication. They are especially popular in high-traffic areas, making them ideal for hospitality venues, trade shows, and retail spaces. By utilizing strategically placed rack cards, you can engage potential customers with eye-catching designs and concise messaging.
Chicago Printworks is your trusted local partner for affordable and high-quality rack card printing!
Be sure to design your rack card in portrait orientation - 4 inches wide and 9 inches tall. Rack cards are displayed standing on the short edge. If you design your rack card the opposite way, your title and logo will be displayed sideways!
Print your rack cards on a stock that is at least 100# cover in weight. Rack cards are most often displayed standing vertically, and you don’t want it drooping over! A nice weight to your stock will have your rack card standing at attention!
Use nice and bright colors on your rack card design! There will likely be other rack cards in the display - and you want yours to be the one they grab! Bright colors and a sharp design will make your rack card stand out, and more likely to go home with your next potential customer!
Is your rack card going into a display? Keep the title of your event or brand near the top of your rack card design so it is clearly visible if other rack cards are displayed beneath it. Also, keep your text and logo nice and large so it is clearly legible on your rack card!
Check out our blog for everything you need to know about designing, formatting, and submitting your print projects!
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