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Printworks has printed millions of postcards and their functionality and versatility still remains essential to convey information. Whether you’re printing custom postcards to send in the mail or to distribute to customers, postcard printing is a great place to get started.
Postcards have withstood the test of time as one of the best tools to promote your business, event, or send through the mail. The word "postcard" is now used synonymously with handbills, flyers, rack cards, mailers, palm cards, etc.
Postcards are traditionally 4 x 6, or 4 inches tall and 6 inches wide and printed on a medium weight paper stock. However, postcard mailing and printing now includes many standard size formats including 3 x 5, 5 x 7, 5.5 x 8.5, and 6 x 9.
With the growing popularity of digital communication many people are rediscovering the power of traditional marketing methods like postcard printing to engage their audiences effectively. Utilizing high-quality postcards and mailers can significantly boost your visibility and leave a lasting impression on recipients. Whether you're promoting a new product launch or inviting customers to a grand opening, postcards offer an affordable and impactful solution.
Integrating postcards into your marketing strategy can drive engagement and boost sales effectively. Start today and see the tangible benefits that a well-designed, strategically distributed postcard can bring to your business.
Are you going to be mailing your postcards? Consider making them larger than 4 x 6 so they avoid getting lost and stand out in mailboxes. Also, don’t forget to include the space along the bottom edge to include the little mailing UPC.
Is your artwork one-sided? Don’t waste the other side! The additional cost to print double-sided is fractional. Include lines for an address, and a box in the corner for a stamp. A one sided postcard can come off looking cheap!
Does your postcard include beautiful, lush photos or graphics? If it does, go with a bigger size! Show off your imagery and the investment you made in developing your piece.
Are you going to be handing out your postcards on the go? Make sure you print 4 x 6 or smaller. 4 x 6 Postcards are easier to keep in your bag or purse and easily fit in the pockets of those you hand them too.
Check out our blog for everything you need to know about designing, formatting, and submitting your print projects!
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